A leading Durban interior designer driven by the satisfaction of his clients, Frans Alexander of Frans Alexander Interiors describes himself as a perfectionist: ‘I’m driven by the result and outcome of each project. Knowing that I have achieved the desired emotion is what pushes me to ensure every one of my clients’ experiences the sense of joy design can bring!’
Frans Alexander Interiors was founded in 2002 and the company works across Residential, Hospitality and Commercial projects. All projects tend to be led by a feeling, an ethos, rather than an aesthetic. ‘I believe that the key to each successful interior lies in the details and it’s there where I like to invest a lot of effort in order to achieve a well-executed space. The small details are what elicit an emotional response from a space,’ he notes.
Over and above his own vision however, the designer aims with each project to reflect the client’s own viewpoint. ‘The goal is to create a space which is unique and reflects the homeowner’s personality, but one that is also functional, timeless and comfortable,’ he says.
The satisfaction that comes from a job well done is something that inspires and motivates Frans Alexander Interiors. Projects like the villa designed recently in Polokwane – which was featured on SABC’s Top Billing – stand out. The client wanted a family home that combined luxury and comfort, but beyond that the designer was given great creative freedom and it shows in the end result. The best sense of achievement for him is when he sees the client’s gratitude for the end result.
Other recently completed projects include a number of residential projects, such as House Zondi, a family residence in Mount Edgecombe, as well as the waiting room for a medical facility and aesthetic practice.
You’ll be able to see Frans Alexander Interiors’ passion in action and appreciate the dedication to craft firsthand at Decorex Durban in March 2020, as he has been selected as the Feature Designer for the prestigious show. A longtime friend of Decorex, he has participated in the annual event for many years – from heading up the ECR Man Cave to being chosen as the Spotlight Designer in 2016. He’s also played the role of Decorex stand judge – assessing other designers and brands’ exhibition stands and awarding those that really stand out.
As a leading showcase for interior design trends, Decorex Durban is a must-visit on the calendar for design insiders wanting to keep abreast of current developments, as well as homeowners looking for exciting new products and inspirational ideas for their own spaces. This year’s Spotlight Designer agrees that it’s a crucial platform to allow designers to engage with the public and the industry. ‘I’ve always loved the show’s ability to introduce design to people. Decorex Durban has always been a showcase for the design community where they can weigh up what is relevant and upcoming,’ he says.
For this year’s event, he will draw on his own notion of luxury to create an aspirational setting that appeals to the senses. ‘My concept for Decorex Durban this year is based on my personal style of what I believe luxury living to be,’ he comments. Using a colour palette that induces a sense of calm and tranquillity, he’ll combine tactile textures with high-end finishes and luxury fabrics.
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