Swiss watch brand Rado has once again proven its status as a forward-thinking player in the design world by winning the 2018 Red Dot Award for its True Phospho – a collaboration with Swiss design studio Big-Game.
Competing in the Product Design category, the True Phospho was chosen among designs submitted from 59 different countries and was recognised both for its good design and innovation.
The Rado True is a signature Rado timepiece crafted in high-tech ceramic – the material for which the brand has become famous. Rado asked six renowned international designers to apply their individual vision to this popular model, under the theme of lightness and minimalism. Swiss design trio Big-Game created the True Phospho – a pared down piece that focused on removing, rather than adding design elements.
Housed in a 40mm matt black high-tech ceramic case with matching bracelet, the award winning Rado True Phospho embraces minimalism, but with a typical Rado twist. The black brass dial is perforated, allowing the quality Swiss automatic movement below to shine through – a thoroughly modern approach to the traditional skeleton watch. The perforations also provide an opportunity for the application of the luminescent indexes, which are created by filling the empty spaces with Super-LumiNova® to create geometric shapes. Additionally, the hour and minute hands are tipped with Super-LumiNova, while the second hand is fully coated in the glow-in-the-dark substance.
The watch was produced in a limited edition of 1 003 pieces – 1 000 for the general public, and one for each of the designers.
Contact Rado: 011 911 1200
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